Rutherford was walking on campus: Eve 1939, p. 107.

Geologists Philip England, Peter Molnar: England, Molnar, and Richter 2007; Richter 1986.

The theory of cognitive dissonance: The classical text is Festinger 1957. More recent studies have revealed complex details, both in the psychological and neuroscience arenas; eg, Cooper and Fazio 1984, vol. 17, p. 229; Lee and Schwartz 2010; Van Overwalle and Jordens 2002; Van Veen et al. 2009.

The messianic stream within the Jewish: Interesting descriptions and an analysis of the events surrounding Schneerson’s death can be found in Ochs 2005 and Dein 2001.

An experiment conducted in 1955: Brehm 1956.